Swarovski Optik Launch New dS Rifle Scope

Swarovski Optik integrates digital intelligence into its new dS rifle scope

On March 3, 2017, SWAROVSKI OPTIK will present the dS, representing a completely new generation of rifle scope. The debut of this product will highlight the optical features of conventional rifle scope joining forces with the key benefits of digital targeting optics to form an impressive, complete device.

The Dawning of Tomorrow

It’s never been easier to concentrate on the essential aspects of hunting. The new dS shows not only the correct aiming point, but also the key ballistic data in the head-up display without
any distraction and in real time.

Carina Schiestl-Swarovski, Chairwoman of the Executive Board of SWAROVSKI OPTIK, explains the motives for developing a digital rifle scope: “The best way to tackle the challenges we face today is by using the technology of tomorrow. This rifle scope already marks the start of the future of hunting.”

Correct aiming point and integrated digital intelligence

The key benefit for hunters is that the correct aiming point will be displayed automatically straightaway in the rifle scope. When you press the button, the dS measures the exact distance, having factored in the magnification setting, air pressure, temperature, and angle. The personal ballistic data for your firearm/ammunition combination, determined during sighting in, are also used when performing the calculation. The windage mark intervals are calculated based on the distance measured, the wind speeds set, and the ballistic data. There is no more need for any manual adjustments to the dS before the shot is taken.

Distance information, knock-down power, wind speed: the high-resolution head-up display clearly provides you with all the hunting data that can contribute to a successful hunt, in real
time. The slim design of the dS with its attractive silhouette leaves no room for guesswork, with a real optical and digital masterpiece hidden inside this rifle scope.

Smart Connection

Networking a smartphone with the rifle scope allows basic settings to be smoothly applied in the app. Exchanging data is simple and straightforward via the Bluetooth® interface. The
personal data supplied when sighting in the target are input directly into the app and transmitted immediately.

SWAROVSKI OPTIK has developed a “smart” rifle scope with the dS, which provides hunters with intelligent support. Technical and long-range optical innovations, combined with
the hunter’s own expertise, make it possible to remain totally focused even in challengingsituations. “This makes an important contribution in terms of allowing hunting to be carried
out in a responsible manner all the time,” says Carina Schiestl-Swarovski.