Hawke Optics was established in the United Kingdom, over 15 years ago as part of Deben Group Industries, which was founded by Chairman Paul Walker over 30 years ago. Today Hawke is a market leader offering an extensive range of quality and value for money sport optics, from rifle, crossbow and airgun scopes to binoculars, spotting scopes and accessories such as laser range finders, red dot sights, lasers, LED lights, sunshades and mounts.

Hawke strives to provide customers with innovative products tailored to meet their specific needs, working closely with industry professionals to integrate creative features that provide users with products that are rich in benefits, excellent value for money and are backed with excellent customer service. With a presence in over 60 countries, including the USA and Canada, Hawke has proven to have the staying power to become a real force in sport optics worldwide.

Hawke has undergone a total brand-review which officially launched in the UK at the start of 2015.

The new brand identity supports its evolution to a leading Sport Optics manufacturer at the forefront of optical performance, with class-leading innovation and design. With the introduction of this new look Hawke are launching a range of exceptional new products, as well as realigning the complete line of sport optics to be easily defined for all market segments.

The new range, to be released throughout the year, will include enhanced products such as the Panorama and Endurance, with patented features unique to Hawke, to a brand new range including Frontier & Vantage.

The new brand identity reflects Hawke’s commitment to provide the very best optics in accuracy, strength and precision with iconic design, exceptional engineering and unrivalled craftsmanship.

The new website (www.hawkeoptics.com) will seek to increase Hawke’s online presence and help to communicate the new brand with current as well as prospective customers.

Commenting on Hawke’s rebrand, Chairman, Paul Walker said:

“It’s important that Hawke retains its established values but at the same time develops a new and modern identity; the rebrand will ensure that we get the right message out there. We feel it’s important to let people know what Hawke stands for and our new tagline ‘Vision Accomplished’ signifies the commitment to quality products.”

Jamie Ransome, UK Sales Director, commented:

“This is an exciting time for Hawke as we have continued to grow as a company. We feel that during our time of growth it’s right to invest further into our marketing strategy so creating an even stronger brand presence. We have worked closely with our customers to develop products and a brand identity that represents what Hawke is about, which is ultimately a superior product that our customers enjoy. The rebrand and launch of the new website represents our ambitions and shows how the company has evolved to become a leading optical manufacturer.”
Hawke offers a complete line of sport optics from rifle, crossbow, shotgun, black powder and air gun scopes, to binoculars, spotting scopes and accessories. Hawke is sure to have a product to suit your individual shooting, hunting or viewing needs; placing a premium on innovation and devoted to outstanding customer service.

For more information on Hakwe Optics, please visit this website www.hawkeoptics.co.uk