The Armex Privileged Members Club
Earlier this year Armex began to put a registration card in selected Umarex products purchased via an authorised Armex dealer and customers who choose our products can become a member of the Privileged Members Club* for free.
Members will, among other things, benefit from Armex and Umarex exclusive offers, news and promotional products, as well as being entered into both monthly and annual Prize Draws all driven via the dealer.
Following registration every new member will receive a welcome pack containing a uniquely numbered membership card which entitles them to a number of different benefits in partnership with many supporting partners such as Elliot and Brown, Gun Mart, Sporting Saint and The Wine Company.
Participating retailers will be able to display a sign supporting the scheme, the scheme logo may then be included in advertising too. Participating dealers give 5% off a branded pistol or rifle purchased via Armex when one of our members presents their birthday card with their membership card. We aim to drive customers into dealers with our marketing, prompting a purchase and increasing the demand for the products we are proud to distribute and we would like to make them feel appreciated and included as part of the family.
The wonderful shooting press are in full support of the Members Club and have printed retrospective registration forms in their magazines, allowing existing owners of our products to become a Member. A bespoke database has been built and will select winners at random on a monthly basis and drive them into stores to collect their prize, we will e-market product information, and give away promotional material, offer discounts and all of this will be via the dealer.
The Members Club will grow quickly. We are supported by BASC and several members of the Federation of Small Businesses, a pilot study of retailers have provided flyers and discount codes to appeal to our members and the scope of the Club is vast.
If you would like more information about the Armex Privileged Members Club, to find out how to reach and market to all of our members for minimal cost please give us a call on the usual number 0121 643 4900.
Armex will be exhibiting at the British Shooting Show 2017, Gunmaker’s Hall 3.
*Membership is restricted to over 18’s only